This is not just a coffee table book. Prada: Creativity, Modernity, Innovation—it is a 708 page tome, that embraces 30 years of innovation in the world of fashion, art, communications, architecture and exhibition, design, film, philanthropy and beyond.
This new book was conceived of and edited by Miuccia Prada and Patrizio Bertelli in collaboration with Michael Rock and Sung Joong Kim of 2x4, New York City.
The concept was to look at the entire creative output of Prada. The book documents the Italian brand's diverse projects in fashion, industrial design, architecture collaboration, design, film making, exhibition and art.
The Prada book opens with a forward by Prada and Bertelli ' Careful observation of and curiosity about the world, society and culture are at the core of Prada's creativity and modernity'...' This pursuit has pushed Prada beyond the physical limitations of boutiques and showrooms...and introduces a new way to create a natural, almost fashionless fashion'
You can order the book now on www.prada.com/padabook/index.html
Its a treasure!